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Inventing Reality through Configured Imagery

Poetry-making and Policy-making (Part #1)


Part L of Poetry-making and Policy-making: Arranging a Marriage between Beauty and the Beast (1993)


1. "Talking it up"

The phrase "talking it up" is now commonly used to indicate one of the strategies open to a government minister of finance faced with loss of confidence in the value of the national currency. The minister makes statements to increase the credibility of the currency on the international markets. The phrase "psyching up" is commonly used by individuals or teams in sporting competitions. It indicates techniques whereby they can strengthen their attitude to respond to opponents. This technique has long been used in preparation for battle. Opponents may even be said to "psych each other up" -- "winding up" is also used. Variants are used in management team building exercises. Some religious groups use testimony meetings to this end.

Of similar interest are techniques used to "create an ambience". The techniques may range from interior decoration, choice of music, and pre-structured scripts or events -- or even choice of language. Creating such intangible environments can be vital to the appeal of a community, a club, a social occasion, or a work environment.

to the appeal of a community, a club, a social occasion, or a work environment.