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Annex 2: Concept cycles within the international community


Through Metaphor to a Sustainable Ecology of Development Policies (Part #11)


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One useful way to envision the governance of the future is in contrast to Johan Galtung's insightful but disillusioned analysis of 'concept careers' within the UN system, meaning both how innovative concepts undergo a career of stages or phases, a life-cycle in other words, and how concepts may move from one organization to another. Thus, as to their life-cycle at present, he notes (Galtung, 1980):

Stage 1: 'A fresh concept is co-opted into the system from the outside (almost never from the inside because the inside is not creative enough for the reasons mentioned). The concept is broad, unspecified, full of promises because of its (as yet) virgin character, capable of instilling some enthusiasm in people who do not suffer too much from a feeling of déjà-vu having beenthrough a number of concept life cycles already. Examples: basic needs, self-reliance, new international economic order, appropiate technology, health for all, community participation, primary health care, inner/outer limits, common heritage of mankind.'

Stage 2: 'The organization receives the concept and it is built into preambles of resolutions; drafters and secretaries get dexterity in handling it. The demand then arises to make it more precise so that it can reappear in the operational part of a resolution. A number of studies are commissioned, very carefully avoiding too close contact with people and groups behind the more original formulations as 'they do not need to be convinced.' The concept thus moves from birth via adolescence to maturity, meaning that it has been changed sufficiently to become structure and culture compatible (it will not threaten states except states singled out by the majority to be threatened); the idiom will be that of the saxonic intellectual style, rich in documentation and poor in theory and insights; very precise but limited in connotations and emotive overtones. 'politically adequate' meaning that it can be used to build consensus or dissent; depending on what is wanted where and when.'

Stage 3: 'From maturity to senescense and death is but a short step: the concept thus emasculated can no longer serve the purpose of renewal as what was new has largely been taken a away and what was old has been added in its place - except, possibly, the term itself. Even the word will then, after a period of grace, tend to disappear, those who believe in it now no longer identify with it; those who did not get tired of saying 'we knew it would not work, it did not stand the test of reality'. In this phase outside orginators of the concept may be called in for last ditch efforts of resuscitation, usually in vain. There is no official funeral ceremony as the concept will linger on in some resolutions, but there will be a feeling of a void, of bereavement. Consequently, the search will be on, by concept scouts, for new concepts to kindle frustrated and sluggish consciences. And as a result...'

Stage 4: 'A fresh concept is co-opted into the system from the outside, e.g. one that has already been through its life cycle in another part of the UN system. For the rest read the story once more.

Nevertheless, each concept leaves some trace behind, more than its denigrators would like to believe, less than the protagonists might have hoped for. If this were not the case the cognitive framework for the system would have undergone no change during the 35 years of its existence'.


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