Publishing / Marketing

International Organization Information / Research: 2000 (Part #9)

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• Contractual relationships with SAUR: These continue to be satisfactory. As indicated above, discussions are underway with regard to a Historical Series.
• Agreement has been tentatively reached on offering access to Yearbook information over the web through subscription from June 2000. The subscription invoicing would be handled by SAUR but the password control/administration would be handled by UIA. The data would remain on UIA servers.
  
  
• Sales and marketing Reported sales levels have been maintained in a difficult market, possibly due to the web marketing effectively undertaken through the UIA static pages.
  
  
• Internet marketing The UIA staff have built up considerable in-house familiarity with internet marketing skills. These have yet to be applied systematically. They represent a considerable advantage over conventional paper-based marketing in terms of cost and distribution.
  
  A discussion paper on the issues facing UIA was prepared by William Martin, a Scottish colleague with experience in this area, following his visit to the UIA (see Annex 2).
  
  
• Web "launch" The UIA has committed to "launching" its website in one form or another. To date this has been done through various gradualist techniques. However much of the organization data on the web quickly becomes stale, either due to loss of funding or lack of initiative. Thus UIA does need to "promote" / launch when it is ready to do so in order to make its authoritative presence known and felt in the internet environment. "Start up's" in this area are able to garner attention / success because they promote widely and loudly.
  
  
• Unsold copies The pulping by Saur of the unsold copies of the regular publications continues to be a source of regret.