Publishing / Marketing

International Organization Information / Research: 2003 (Part #12)

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should be recalled that two main approaches to marketing are taken by the UIA: - via SAUR/Gale: The UIA benefits from the marketing machine of these specialists in international reference books, including their web marketing - via UIA website: The UIA static website has over recent years been the prime marketing tool for UIA publications and services, as well providing descriptive and informative materials. Links to the SAUR website are provided where appropriate.

The continuing concern for further development of UIA external relation, notably in relation to marketing, has resulted in the engagement of a part-time person to assist in this process, whether via the web or by other means.

It is within this context that a new paper brochure, descriptive of the UIA, is being prepared at the request of the Council.