Why then engage in such an initiative?

Liberating Provocations: use of negative and paradoxical strategies (Part #3)

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The argument here is that increasingly many people are weary of messages telling them what to do and how to behave. Those prepared to listen to such messages have already been converted to the more appropriate behaviour. Those who are resistant to such messages are increasingly resistant to them -- in a society that alienates its citizens and effectively encourages them to adopt dysfunctional modes of behavior to compensate for the inadequacies of modern life as they understand it. If the problems are not being reduced by current strategies, a "provocative" mode may address those who have had enough of being told how to behave.

In a world of contradictions, people may best be served by enabling them to recognize the extent to which their own identity is itself inherently an expression of contradictions.